Nike.
The leading lifestyle retailer aimed to inspire athletes through compelling storytelling, enlisting Zeus Jones to help them reimagine the landscape of digital content. We assembled a best-in-class team and collaborated with Nike’s Global Creative Director to craft an editorial newsletter that detailed the initiative to leadership and marketing teams across their network. I orchestrated the day-to-day client relationship and our team of writers, art directors, strategists, and developers. We architected each issue from scratch, from the overall look and feel, to story development, production and final delivery—a journey that felt particularly resonant as a lifelong athlete and devoted wearer of the iconic swoosh.
Content has become ubiquitous.
Good storytelling plays a crucial role in moving people forward. For Issue 01, we introduced Nike to our editorial newsletter. We gave them a first-hand look at the future of editorial and the insights we leveraged to ensure their content did far more than keep people glued to their devices.
I checked my phone.
In Issue 02, we explored how technology has opened up new frontiers in how we receive and absorb stories – and how editorial can inspire movement, not hinder it. We also interviewed two rising voices in sports journalism, Maureen Cavanagh (The Players’ Tribune) and Buster Scher (Hoops Nation), on the future of creating compelling stories.
Strong editorial principles build trust.
People are more polarized and less trusting than ever. In Issue 03, we explored how trust is built and its implications on audience loyalty and engagement. We also hosted beauty executive Isamaya Ffrench (Dazed) and visual artist Ta-ku in a conversation about creative collaboration and the importance of integrity in storytelling.