General Mills.

The multinational food manufacturer aimed to enter the rapidly expanding nutrition bar market, and Zeus Jones brought me on board to spearhead an inspiration tour for General Mills' Product Development team, specifically focusing on the food and wellness sector. I collaborated with eight local businesses, crafting a pocket field guide, and guided the team on a day-long exploration across the city. Our journey took us to various locations in the restaurant, retail, and fitness realms, where we engaged with proprietors and employees, gaining insights and sampling products along the way.